Types of modelling; Editorial - in the fashion industry
Editorial modelling and photography
In the world of modelling, there are various branches that cater to different aspects of artistry and creativity.
One of these branches is 'editorial' modelling. In this blog post, I will delve into the captivating world of ‘editorial’ modelling and explore the significant role that make up, hair, the product, brief and lighting play in creating mesmerising images as an ‘Editorial Model’.
When it comes to editorial modelling photoshoots, there are many different elements that come together to create the final product. One of the most important aspects is storytelling. Editorial photoshoots are often used to tell a story or convey a message through the clothes, poses, and set design. It is important to have a clear vision and creative direction when working on an editorial photoshoot.
Tip: Don’t forget, editorials are about story telling! So understand the brief being given by the creative director and jump into that role with everything you’ve got.
Fashion plays a key role in editorial shoots as it is the focus of the photos. Selecting the right pieces and garments for the models is crucial. The fashion selected must align with the overall message being conveyed and also complement the models features. The clothing chosen will be based on the story being conveyed, the setting and the season in which the story is being released.
When faced with the chosen outfits, it's important to understand how the clothing is worn, what is it's feature? Use that within your modelling. Example; A coat with a hood or pocket. You may be directed to wear the hood or use the pocket, so understanding how you present yourself with posing in this way will enhance your skills and confidence on a photoshoot.
Another important element is hair and makeup. The hair and makeup must match the vision of the photoshoot brief and complement the current fashion trends and set design. The hair and makeup team work closely with you as a model and the creative director to ensure that the overall look is cohesive and that the model suits the part perfectly.
Set design is another key element in editorial photoshoots. The set design must match the story being told and be visually appealing. The set can be designed in a studio or in a unique location to create something truly special. These sets along with lighting will play a very crucial part in displaying the clothing at it's best to capture the viewers attention.
Working with a magazine is the most important aspect of editorial modelling photoshoots. It is the reason why the photoshoot exists. Many editorial shoots are created for and published in magazines. It is important to understand the specific publication's aesthetic and target audience to ensure the editorial shoot aligns with their brand. As a model you will need to be aware of where the images are going, who the publication is with and it's intended audience so you can best understand the creative direction and expectation.
In summary, editorial modelling photoshoots are complex and incorporate many different elements. It involves a little acting and understanding of the story arc, clothing and setting. It is important to have a clear vision and creative direction when working on an editorial photoshoot. Fashion, hair and makeup, set design, and working with a magazine are all critical components in creating a successful editorial photoshoot. With a strong team and a clear vision, an editorial shoot can be a truly captivating experience that tells a compelling story. And one that can really boost your modelling career and skills.
With my modelling photoshoots I dive into your current portfolio, discuss what's working and what's missing. During the photoshoot I explain in detail what I'm creating with you and the direction I'm giving. Helping you understand what to expect when going into a professional environment on a commercial photoshoot.
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