Capturing a Lash Business Branding Session at the Salon
Following our successful studio branding session, (View Here) I had the pleasure of working with this talented lash artist once again—this time in her beautiful salon space. While our previous session highlighted her Professional Lash Training and educational services, this session focused on showcasing the heart of her business: her treatments, products, and designer lash services.
The goal? To tell a full story of her artistry, process, and salon environment while creating beautiful, professional visuals she can use to connect with clients and grow her brand.
The Salon Setting: A Personal Touch
Photographing in her salon allowed us to capture the warmth and professionalism of her space—a place where clients come to relax, unwind, and leave feeling beautiful. From the elegant decor to the organised product displays, we highlighted the details that make her salon inviting and unique.
Salon branding sessions are a great way to share behind-the-scenes glimpses of your business, helping new clients get a feel for your environment before they even book an appointment.
Focusing on Treatments and Process
This session gave us the opportunity to showcase her Designer Lash Services in action. By capturing the treatment process step by step, we highlighted her attention to detail, precision, and care for each client.
Lifestyle Shots: Images of her preparing for a client brought her services to life, showing not only her skill but also the relaxing and luxurious experience she provides.
Product Photography: We included close-up shots of her tools, lash trays, and other products, showcasing their quality and her dedication to using the best in the industry.
These types of photos are perfect for social media, websites, and marketing campaigns because they help potential clients understand what to expect while building trust in her expertise.
Lifestyle Portraits and Headshots
In addition to the process shots, we captured fresh headshots and lifestyle portraits of the lash artist herself—this time with the salon as her backdrop. These images felt personal and authentic, tying her brand to the space where she works her magic every day.
For a lash business, combining polished headshots with candid lifestyle imagery is key. It creates a balance between professional branding and relatable visuals, helping clients feel more connected to the artist behind the services.
Why Salon Branding Photography Matters
For beauty professionals, showing the full experience—the process, the environment, and the artistry—is just as important as showcasing the end results. Clients want to know who you are, where you work, and what makes your services special.
This session perfectly captured:
The calm and professional environment of her salon.
Her process and the care she puts into every lash treatment.
Her personality and expertise through updated portraits.
These images not only help promote her Designer Lash Services but also position her as an industry leader in Professional Lash Training.
Victoria
“When I came across Emma I was looking for a professional photographer in branding. I came across her via google and instantly loved her website and how she showed up. Very reputable, classy and I got the vibe that she would be great for my lashes business.
I wanted to achieve a gallery of new shots of my products, head shots and studio, so we discussed this and created mood boards for what we would shoot on the day.
I have to rate Emma 5 stars and beyond. I know it’s taken me a while to write this review since seeing her but since I received my gallery I have worked on improving my website and my social media platforms which have both skyrocketed. This was my ultimate aim, to stand out more and convert my following into clients or students.
I can’t thank Emma enough for performing a photo shoot with me to capture a huge portfolio for me to use for images and video. My clients have loved the new upgraded look, and my brand has definitely stood out and become reputable. I have gained new cliental and weekly students training with me for lashes since showing up as an expert in the field with an amazing brand image.
The photoshoot was fun and ran smoothly. Emma was great with helping me pose correctly…and I’m over the moon with the results.
Investing in your brand really does pay off and my plan is to shoot new images 6 monthly of BTS and new launches to help market my lash business continuously at a high level like it is currently doing so.
And I will only ever be using Emma. Thank you ”
>> This photoshoot was part 2 of Victoria’s branding session, check out her first stage in the studio here <<
With her salon as the setting, this branding session created a cohesive and authentic collection of images that showcase her business in its best light. From treatments to products, lifestyle portraits to headshots, every detail captured tells her story and highlights the incredible experience she offers to her clients.
If you’re a beauty professional looking to elevate your brand, a tailored on-location branding session is the perfect way to showcase your services, your space, and your passion. Let’s capture what makes your business truly shine!
Enquire / book in your business branding session here
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